Nektan boosts player management with launch of Newlette CRM and enhanced business intelligence tools
Nektan PLC (AIM: NKTN), a leading international B2B gaming solutions and services provider, has significantly enhanced its player management offering by partnering with Newlette.
Newlette uses science to increase customer lifetime value, loyalty and entertainment. Through the use of 48 machine learning algorithms, Newlette models player behaviour, presenting the optimum offers and bonuses, based on individual playing styles, to increase engagement and reduce bonus costs.
Its experienced marketers and data scientists will complement Nektan’s existing successful customer relationship management (CRM) offering with a bespoke strategy that helps to ensure customer satisfaction and profitability across Nektan’s white label network.
Nektan has also introduced enhanced business intelligence reporting tools to produce detailed behaviour analytics, which will also be made available to its network partners, allowing them to analyse their own data.
Gary Shaw, CEO of Nektan, said: “In a fiercely competitive market, providers must ensure their platform is highly data driven for it to succeed.
“The implementation of these new services will offer our white labels an increased player lifetime value, lower costs and better analytics to drive improved acquisition..”
Dr Gary Katzman, chief operating officer of Newlette, said: “We look forward to helping Nektan and its partners enhance player management through the implementation of sophisticated CRM tools.
“Newlette lives by the mantra: ‘We provide clients with the right offer, at the right time, every time’. We are in the entertainment game, so let’s entertain our clients.“
Nektan is a leading international B2B mobile gaming solutions and services provider, operating in the regulated, interactive real money gaming (RMG) gaming space, delivering original and innovative solutions to commercial organisations that have established online audiences.
Nektan's full end-to-end technology platform, Evolve, simplifies and supports the route to mobile and desktop gaming revenues, managing the full customer experience and back-office operations, allowing commercial partners to focus on marketing the product to their consumers.
Nektan’s US operating subsidiary in partnership with Spin Games, Respin LLC, provides US land-based casinos with in-venue mobile gaming solutions which allow operators to add mobile technology and content to their existing offerings, with products accessible to players across both cabinets and mobile devices inside the casinos. Respin has a strong intellectual property portfolio including game patents for Rapid Games™ (on-property mobile entertainment), and other captivating concepts and brands.
Nektan is headquartered in Gibraltar, regulated by the Gibraltar Licensing Authority and the UK Gambling Commission, as well as in the Irish market and maintains sales and customer support operations in its two primary geographical targets, Europe and North America. The proprietary Evolve technology is developed and maintained by a talented and experienced team of employees from Nektan’s Indian office.
Nektan plc was admitted to the AIM market of the London Stock Exchange in November 2014.
Further information on Nektan can be found on the Group's website at www.nektan.com