Nektan and TV3 digital join up to deliver an online casino gaming platform for the Irish market
3Games will be TV3’s first multi-‐platform casino operation
Nektan, the international B2B mobile gaming platform provider and operator, is excited to announce that it has reached an agreement with Ireland’s leading commercial broadcaster, TV3 Group, to create and operate a white-‐label multi-‐platform real-‐money casino under TV3’s ‘3games.ie’ brand.
Nektan, using its market leading gaming platform Evolve, will provide TV3 with a suite of real money slots and table games that will be available via mobile, tablet and desktop and will represent a valuable component of TV3 Group’s digital strategy. Nektan’s white label platform will simplify the route to gaming revenues for TV3 by managing the full customer experience and back-‐office operations, allowing TV3 to solely focus on its core business.
Launched in 1998, TV3 is the largest commercial channel in Ireland with an 8% market share for Adults 15+. The channel reaches over 2.5 million individuals each week and over 3.4 million individuals each month. TV3 has a bigger market share for Adults 15+ than BBC1, Channel 4, Sky 1 & E4 combined.
TV3 Group continues to differentiate itself through an emphasis on Irish and home produced programming, and in 2015 more than 50% of its current schedule will be produced in Ireland. The development of the brand new Sony HD Studio has allowed for the production of bigger formats and even better content for distribution – giving scope for greater impact in the international market.
David Gosen, Nektan’s Chief Executive Officer, said: “Broadcasters with valuable audiences are realising the benefits of providing real money gaming entertainment to build program and channel loyalty whilst also generating new revenue streams. Our partnership on mobile, tablet and desktop with the TV3 Group offer immense potential to help 3Games become one of Ireland’s leading gaming providers. We are delighted to have the opportunity to play a key role in helping TV3 realise their wider digital entertainment vision.”
Evelyn Peters, TV3’s Digital Sales Manager, said: “We are constantly working to bring new entertainment platforms to TV3’s digital audience, increasing the level of engagement users have with our sites. We are very excited to launch 3games.ie as the new gaming destination for the Irish market and we are delighted to be working with Nektan to provide an enjoyable gaming experience to all of our users across mobile, tablet and desktop.
Nektan is the leading international B2B mobile gaming platform provider. It is a developer and operator of mobile games in the regulated, interactive real money gaming (“RMG”) and freemium gaming space, delivering white label implementations to large commercial organisations that have established online audiences.
Nektan's white label platform via its full end-‐to-‐end platform, Evolve, simplifies the route to mobile and desktop gaming revenues, managing the full customer experience and back-‐office operations, allowing the partner solely to focus on marketing the product to its consumers. Nektan is regulated by the Gibraltar Licensing Authority and has offices in Gibraltar, London and Las Vegas. Nektan also operates a joint venture, ReSpin, with Spin Games LLC that provides US land-‐based casinos with in-‐venue mobile technology and an innovative way of increasing revenue from end-‐of-‐life cabinets.
David Gosen, Chief Executive Officer
Tel: Via Hudson Sandler
+44 (0)20 7796 4133
Panmure Gordon (Nominated Adviserand Corporate Broker)
Andrew Godber / Charles Leigh‐Pemberton
Tel: +44 (0)20 7886 2500
Sharon McHugh, Head of Press & Publicity
Tel: +353 (0) 87 922 4143