Nektan and News UK launch Sun Play for The Sun newspaper
Nektan plc (AIM: NKTN), the leading international B2B mobile gaming content developer and platform provider, is pleased to confirm in partnership with News UK the launch of Sun Play – a fun new gaming app for mobile, tablet and desktop, offering free and real money cash games that bring to life the key themes of The Sun brand.
News UK partnered with Nektan to create and operate the Sun Play gaming site, following the enormous popularity of The Sun’s existing gaming portfolio, which includes Sun Bingo and Fabulous Bingo. News UK will be responsible for marketing Sun Play and Nektan will continue to bring new content to the site as well as operating the end to end player management experience and back office operations through its Evolve technology platform.
Sun Play includes two exclusive free skill games – the football themed Striker Keepy Uppy and, just in time for summer, Beach Blast, where players must match three symbols within a set time limit. Credit bonuses are awarded for high scores, which can be used towards Sun Play’s 12 cash games including, another Sun Play exclusive game, Reel All About It, which has been specially designed to include much-loved sections of The Sun such as Puzzles, Showbiz and Sport.
David Gosen, Nektan's Chief Executive Officer, said:
"We are excited to be working with News UK as their partner of choice to develop and operate Sun Play, an innovative, best in class gaming and entertainment experience across mobile, tablet and desktop platforms. To be working with such a large and trusted partner as The Sun on a multi-year contract to deliver free and cash games is a tremendous endorsement for everyone at Nektan. We fully expect our partnership with News UK, powering Sun Play, to underpin our European gaming revenues through 2015 and beyond."
News UK CEO, Mike Darcey, said:
"We are constantly striving to increase the level of engagement users have with our brands and we recognise that the fastest growing way to play games is now on smartphone apps. We’ve had huge success offering The Sun on mobile and tablet and believe Sun Play is the ideal way for us to continue to extend our entertainment platforms, while also reaching new audiences. We are delighted to be working with Nektan to provide a state of the art gaming experience across mobile, tablet and desktop platforms."
Editor of The Sun, David Dinsmore, said:
"Sun Play is an exciting new addition to The Sun's digital bundle. Our games, whether in the paper or online, are a firm favourite among readers and we fully expect Sun Play to become another popular part of The Sun's gaming offerings."
Sun Play is available at www.thesunplay.co.uk and also in the App Store.
For further information on the Company, please contact:
David Gosen, Chief Executive Officer
|via Newgate below|
|Panmure Gordon (Nominated Adviser & Broker)
|Tel: +44 (0)20 7886 2500|
|Newgate (PR Adviser)
Tel: +44 (0)20 7680 6550
|News UK (Press Office)||Tel: +44 (0)20 7782 8000|
Further information on Nektan can be found on the Company's website at www.nektan.com
Nektan is the leading international B2B mobile gaming content developer and platform provider. The Company designs, builds and operates mobile games in the regulated, interactive real money gaming (“RMG”) and freemium gaming space, delivering original and innovative content to large commercial organisations that have established online audiences.
Nektan's full end-to-end technology platform, Evolve, simplifies and supports the route to mobile and desktop gaming revenues, managing the full customer experience and back-office operations, allowing commercial partners to focus solely on marketing the product to their consumers. In 2015, Nektan has announced a number of major white label gaming partnerships to date.
Nektan also operates a joint venture, ReSpin, with Spin Games LLC that provides US land-based casinos with in-venue mobile technology and an innovative way of increasing revenue from end-of-life cabinets whilst providing players new and innovative content to play which includes functionality on mobile devices. Eighteen land-based casinos have currently contracted or signed letters of intent for delivery of in-venue mobile enabled gaming during 2015.
Nektan is regulated by the Gibraltar Licensing Authority and has offices in Gibraltar, London and Las Vegas.
About News UK
News UK is home to some of the biggest and most popular British newspapers. The Times and The Sunday Times are the world’s best-known quality newspapers, and The Sun remains the most read British newspaper with more than seven million readers each day. While our papers have individual identities that reflect their different heritage, all look to break the most important stories, inform our readers, champion them and the causes closest to their hearts, and help them make sense of the modern world. Our titles have a weekly print reach of approximately 10 million readers, and represent around 32.5% of UK circulation of national dailies. Employing around 2,600 in operations spanning journalism, printing, distribution and back-office support across the UK, the direct and indirect contributions made by News UK businesses to UK GDP are considerable.
For more information please go to www.news.co.uk or follow us on Twitter @NewsUK